Targeted Messaging for COVID-19 Vaccine Acceptance (TM-COVAC) in Nigeria

Project type: Implementation Research

Project design: Mixed Methods with Baseline and Endline Evaluations

Duration: January 2022 to December 2022

Implementing partners: This project was implemented by Women Advocates for Vaccine Access (WAVA) with support from the DCL team

Project location(s): Gwagwalada Area Council, FCT Abuja

Project description:

This study aimed to understand the socio-behavioral drivers and determinants of COVID-19 vaccination to inform targeted communication messaging and implementation strategies and increase vaccination uptake among hesitant HCWs and adults. It was guided by the behavioral and social drivers (BeSD) of COVID-19 vaccination framework that influence vaccine uptake. We used the HCD approach that involved collaborating with the target population to co-create messages and communication strategies tailored to suit hesitant groups.

Resources:

Published literature

  1. Drivers of COVID-19 Vaccination among Eligible Adults in Abuja, Nigeria: A Mixed-Methods Study Using the WHO Behavioral and Social Drivers of Vaccination Framework (https://doi.org/10.3390/vaccines12101128)
  2. Perceptions around Vaccines & Demand Generation: Three Case Studies in India, Kenya and Nigeria (https://www.vaccineacceptance.org/community-led-strategies-to-aid-vaccine-acceptance-nine-case-studies-from-around-the-world/)
  3. Targeted messaging for COVID-19 vaccine acceptance in northern Nigeria: a baseline mixed-methods assessment (https://academyhealth.confex.com/academyhealth/2022di/meetingapp.cgi/Paper/55147)
  4. Highlights from COVID CIRCLE’s December 2022 Conference (https://ukcdr.org.uk/news/highlights-from-covid-circles-december-2022-conference/)

Compilation of 2022 SBCC Grant Partners Video Narrative

  1. Part 1: Opportunities for Positive Change (https://youtu.be/5C29VhUKE0Y)
  2. Part 2: Methodology, Data Gathering, & Analysis (https://youtu.be/p74hywg_zR8)
  3. Part 3: Key Findings (https://youtu.be/r9v-9uzz5qM)
  4. Part 4: When Communities Lead, Vaccination Succeeds (https://youtu.be/P0jiPWPl84g)

Project themes/keywords: Targeted messaging, human-centered design, COVID-19 vaccine acceptance